About Us

Haydn Virtue

Haydn Vitrue

Braintree was founded by Haydn because he saw the need for a service which supports businesses on their terms and in the way they work best. To do this, he needed a company as unique as the solutions he helps businesses create to address their unique requirements.

Haydn makes technology work for business, not the other way around. As a result, Braintree has a long list of satisfied customers in multiple industries who have reported happier staff, greater efficiency and an improved bottom line after working with Braintree.

The foundations of the company were the skills he accumulated during a quarter century of IT improvement work, the experience gained by running small businesses in New Zealand and overseas for more than a dozen years and his lifetime passion for thinking outside the square.

Haydn had observed that the two crucial crossroad moments for any business were when they identified significant problems in their operation or when they were preparing to grow. At those times, many businesses sought highly-paid advice about how to improve their performance, yet most found it nearly impossible to implement effective change, far less sustain higher performance over time.

He has often described his ideal client as a business owner who exclaims in exasperation that “there simply has to be a better way.” The short answer is that there is.

The Braintree solution involves working within a company to completely understand all their operations – what they do and how they do. By taking the time to study the entire process, Haydn can help develop full solutions which engage staff, improve efficiency and boost the bottom line.

Unlike many in his field, Haydn enjoys the interaction with customers, particularly talking through their daily work routines and daily frustrations. Listening to the people who do the work every day takes business engagement to a whole new level and helps staff take ownership of changes and improvements.

Tech-savvy but able to communicate in a clear and jargon-free manner, Haydn is completely focussed on his client’s results and committed to continued engagement.

Contact Haydn here.

Alex Virtue

Alex joined Braintree in April 2012 as a director with a particular responsibility for growing the business. Her focus is on improving workflow organisation, lifting customer engagement, increasing internal productivity and expanding Braintree’s clientbase.

She previously enjoyed a successful career in the travel industry, working as a product manager and consultant for significant travel providers including All Pacific Travel Concept (APTC), Atlantic Pacific American Express (APX) and American Express International. These roles all required excellent organisational skills, product knowledge and customer service. Alex also spent a decade as a qualified zoo-keeper in Berlin, Germany.

Alex says she is very excited to be working alongside her husband Haydn to help New Zealand businesses thrive.

Contact Alex here

Turning ideas, reports and advice into action

It is hard for the people running any business to take even the best report, advice or strategy and integrate it successfully into the day-to-day running of their enterprise. A report just sitting in a drawer is useless– it has to be brought to life.

That is where Braintree comes in.

We provide both the analysis and the implementation. Braintree can solve difficult issues for companies which might be struggling. Equally, we can help prepare an organisation for growth and expansion.

By carefully documenting all of a company’s processes, systems and functions, we gather information from every source then turn it into productivity boosting actions across the board. It is a holistic approach but also a practical one. Braintree does not just advise business people what to do - we show them how to do it in their own workplace.

These crucial changes are possible because our people speak the languages of accountants, business consultants, IT professionals, employees, managers, business owners and, above all, real people.

Braintree passionately believes that technology is simply a tool which can be part of the solution. It is never the whole solution. People at work don’t generally care about the specifications of their technology - they care what it can do for the business. We don’t believe in making things any more complicated than they have to be.

Working with businesses which have identified problems and those who want to expand, Braintree can help organisations take ownership of their systems, make the necessary changes and run their operations at optimum capacity. The Braintree approach can produce comprehensive business documentation of the actual tasks and actions of a company which is an integral part of the actual tasks and actions of the business and changes as these tasks and actions change. This living, always relevant and accurate documentation is critical for successful operating, planning, finance and even any eventual sale of the company.

The results speak for themselves: a better bottom line, happier staff, improved services and business owners freed up to work on the future of their enterprise. Our best advertisement is a track-record of satisfied customers who have seen our practical, focussed and accessible services make a tangible difference to their business and their bottom line.

We can help businesses change and change quickly. Because everyone has to remain agile to compete in this increasingly inter-linked world, Braintree offers on-going support and continued engagement to meet with every challenge in the future.

Braintree offers a unique suite of services to make any business work better.

To find out more about how Braintree can by-pass your road blocks and boost your bottom line, contact Braintree here.